Short Film Poster research - Saurora

Saurora

Saurora is a short film directed by Pavel Siska which is an underwater rescue mission on a remote planet centred around two co-workers in heavy submersible suits which takes an unplanned course.

MRANG concepts

- Genre

- Media Language

- Audience

- In this poster, the title and tagline standout. This is because the producers want the audience to see this as it has rhetorical questions creating enigma possibly making people want to watch the film.

- The poster appears to have a snapshot from the short film, this makes people wonder what happens as the poster looks interesting to audiences. In the shot we can also see the face of one of the actors. This infers that this is the protagonist giving some information about the film.

- This poster has a dark theme as it relates to the short film which appears to be a thriller or action thriller. This is apparent due to the tagline and background image for the poster.

- At the bottom of the poster there is an of information about the film, and in this we can see they have made a Facebook page. This is good advertising as Facebook is used by a vast amount of people and can be good for gaining publicity.

Genre

The genre of this short film is most probably action thriller. This is because of the snapshot creating enigma but, is a snapshot of what appears to be a fight scene making the audience think it has aspects of action in it.

Media Language

By the image used in this we can see that the short film is possibly based underwater. This is because of the blue tint and suits worn by the characters. The font used has a light blue tint making it seem like it is freezing over. This infers that it is set deep underwater explaining the suits for water pressure and as it would be very cold due to there being little to no sunlight. This is also supported by the tagline "who will you become under pressure" which denotes they are underwater.

Audience

The audience for this short film would most probably be a teen or young adult demographic. This is because it has a genre which is appealing to this age group due to being interesting and exciting keeping the audience entertained.

Structure

This poster is in portrait. This could be because the producers wanted to get as much of the character in the shot as possible and keep the surrounding secluded to create enigma. This would also make room for all the text they wanted to have on to poster whilst not getting in the way of the background image.