Poster Research - I, Daniel Blake - Connor Hilton

Poster Research - I, Daniel Blake - Connor Hilton

Film Synopsis:

Daniel Blake, 59, has worked as a joiner most of his life in Newcastle. Now, for the first time ever, following an illness, he needs help from the State. He crosses paths with single mother Katie and her two young children, Daisy and Dylan. Katie’s only chance to escape a one-roomed homeless hostel in London is to accept a flat in a city she doesn’t know, some 300 miles away. Daniel and Katie find themselves in no-man’s land, caught on the barbed-wire of welfare bureaucracy as played out against the rhetoric of ‘striver and skiver’ in modern-day Britain.

MRANG Concepts:

1. Audience
2. Representation
3. Media Language

1. Along the top of the poster we can see the director and writer names. The names themselves are slightly larger than the rest of the text as this will emphasise the names and make them more noticeable.
2. The male character which we can assume is the main character of the film is wearing a costume that represents the working class as he is wearing rugged jeans and he has a beanie. The man is holding his fist in the air which is a universal sign of victory or triumph which could foreshadow some of the plot to the audience. 
3. The background of the poster is a pavement and a wall. The wall is used as a background for text which displays quotes from reviews which certain words and phrases in red to emphasise their meaning. 
4. The title of the film appears to be spray painted on the wall which could represent the characters behavior and the stereotype of vandalism among the working class.  
5. The billing block is located at the bottom of the poster like many other posters, however it has the opacity turned down. What this means is, it looks dimmer and harder to see. This could be because it may contradict the rest of the poster so they decided to make it less clear.

Structure:

The poster is in landscape orientation which makes it wider rather than longer. This allows the wall to fill more of the frame and leaves more space for the text on the poster. At the same time the poster is very cramped because of the amount of text on it. I feel that some of the quotes from the reviews could be removed as there is a lot of text on the poster.