Poster Research - This Is England - Connor Hilton

Poster Research - This Is England - Connor Hilton

Film Synopsis:

Shaun (Thomas Turgoose), who lost his father in the Falklands War, earns the respect of skinheads when he stand up to their teasing. He becomes part of the gang and enjoys hanging out with his new friends. Trouble starts with the return of Combo (Stephen Graham), a racist ex-convict. With the gang divided into two factions, Shaun sides with Combo and, unfortunately, finds in him a father figure.

MRANG Concepts:

• Representation
• Genre
• Media Language

1. The film has won awards such as "best film" and "most promising newcomer" which tells the audience that the film is likely to be worth watching. The audience may see the logo for the awards and instantly value the film more because it has won awards. 
2. The poster features some quotes from reviews and shows the star rating that the film was given. This has a similar effect to the awards as it tells the audience that the film is good and worth watching. 
3. The title is separated into three colours, red, white and blue which are the colours of the Union Jack flag. This is effective because it links with the title and shows that the film is based in England and further shows the message that the film is about a group of British people in England
4. The characters are shown in a line up against a sheet metal wall. The characters costume is used to represent the working class of England. The hair and make-up is also used to represent the working class as the male characters all have shaved heads and the female characters are all wearing make-up that makes their skin look very white with very dark eye makeup. The characters are all standing in intimidating poses which connotates the genre of crime to the audience.    
5. At the very bottom of the poster, in very small text, the website for the film is listed (www.thisisenglandmovie.co.uk). This is another good way of promoting the film as the poster might get people interested and then they can go to the website to see all the information about the film. Having a website also allows for the link to be shared easily on social media to reach a wider audience. 
6. Lastly, in each corner at the top of the poster we can see the flats that are common in England. The flats are mainly used by working class to middle class people which is again representing the group of working class people.

Structure:

The poster is in the landscape orientation. This allows for the wide image of all the characters in a line up against a wall to be used. It also gives more space for any titles or text on the poster. The poster has a lot of extra information listed at the bottom of the poster which is a convention that many posters use.