Poster Research - Lure (2006) - Connor Hilton

 Poster Research- Connor Hilton

 Lure:

Quick explanation of story(from Lure's IMDB page):
James is a normal 13 year-old. When a cute high school girl flirts with him, he's thrown for a loop. She wants him to come back to her house for a good time, but the boy is nervous. Something just doesn't seem right.



 MRANG Concepts:

1. Narrative
2. Representation
3. Media Language

As you can see I have added numbered arrows to the poster so I can be clear about which part of the poster that I am discussing.

1. The title of the short film is 'Lure' which is a reference to the device on the end of a fishing rod's string which is used to attract fish to the bait. This is a good metaphor for the story line of the short film as we know that the story is about a girl luring a boy to her home.  The title itself on the poster is not in all capitols so it has a more subtle impact and the title blends with the background instead of being a very bright colour which would contradict the feel of the poster. 
2. The short film has one an award which reads : "Official Selection Tribeca Film Festival 2006". This shows us that the film is of high quality as it has won an award and has been shown at a film festival. Showing that a film has won an award at a film festival is a useful tool as it can convince people that the film is worth watching. 
3. The billing block is located at the bottom of the poster. This is so that most people will read that part afterwards as most people would look at the poster from top to the bottom. This is a good location as the billing block can be hard to read which could put off some people, so having the billing block at the bottom allows people to get credited for the work while also being less intrusive to the whole poster. 
4. This is the main image of the poster. We can see a female characters hand holding the prop fishing lure on some string that is wrapped around her finger. We know that it is a female characters hand because of the red nail polish on her nails. The red nail polish can mean a few different things, it could be suggesting violence or it could suggesting romance which creates enigma for the audience. The image connotates the story of the short film of the female 'luring' the male to her house because she is holding the fishing lure and attracting the boy to her house like a fisherman would with fish.
5. The lure itself has a hook on the end of it, which could signify that if the male character accepts going to the female characters home then he could be 'caught' or in danger of some kind. This could link with the colour of the nail polish as both of these could signify danger or violence. 

Structure:

This short film poster is structured in a very simple and effective way. This is because the background image is very blank and bland. There is also not much going on in the foreground image of the female characters hand except for the lure on a string. This structure emphasises the prop of the fishing lure. The image of the hand and the title are side by side which means you might see one after another so you associate that image with the title. There is nothing but the hand at the top of the poster which emphasises the image of the hand further.