To answer this question I have created a short video. Here is the transcript for that video:
Firstly, I am going to discuss how we
marketed our short film through the use of our poster. Posters are a good way
to market a film as they can be designed to communicate meaning to the audience
while also catching the attention of a possible audience. To ensure that my
poster would be designed with the correct conventions and also catch the
attention of the audience I conducted some research on other short film posters
along with a poster from a UK Independent film. From this, I learned which
conventions to follow when designing my poster and techniques that catch the
attention of an audience.
When designing my poster, I thought about
the shooting locations that we had used and decided which would be a good
background for a poster. I decided that the shooting location of the bridge
road would be the best area to take an image for the poster. I decided this as
there isn’t very many distracting things such as parked cars that would take
away the focus of the protagonist in the frame. This means that the main focus
of the image is the protagonist in the middle of an empty road. The image also
emphasises the title of the short film because there is nothing around the
character in the frame. I feel that this made my poster appeal to our target
audience as you can see the protagonist in alone in the frame which could be
relatable to some members of our target audience. Also, the character is in all
black clothing which presents the theme that he has become depressed due to the
loss of his friend.
Another decision that I made when creating
my poster was the font for the title of the short film. I had to use a font
that could be read from a distance and was clear, because of this I chose the
font Agency FB which looks like this (point to area in frame). I also made the
text very bold and made the spacing between letters quite wide so that the title
filled most of the top edge on the poster. The spacing between the letters
being wide also represents the theme of loneliness as each letter appears to be
alone. I also made the title black because it linked with the colour of the
protagonists clothing and allowed the text to be easy to read on the lighter
background.
Our film is an independent low budget short
film which means that we do not have the money to pay for an advertising
company to make a poster for the film. This means that we had to create the
poster ourselves, each member of our group created their own poster in 3
different styles.
I feel that it is important for the film
poster and the film itself to link together to create its own unique brand. To
accomplish this I have kept consistency between the two products when making
them. For example, I have used a the same font for the title in the short film
and on the short film poster, however I have changed this slightly by adding a
white edge to the text on the poster to make it easier to read from further
away and I have made the title slightly more thick for the same reason. I also
decided to take an image at one of the filming locations on the bridge road
which links with the film also.
Another way to promote a short film is a
review of the film. Reviews can be good or bad for a film, for instance if the
review writer gives your film a good review then it is good publicity for the
film and people will want to watch the film however, if they give a bad review
it gets the name of the film out there but people may not feel the need to
watch the film as the review writer said that it wasn’t very good.
Now, I am going to talk about the review of
our short film. We have no control over the review as it is written by Little
White Lies which means that the review is not aimed at the films target
audience because the target audience is 17-25 both male & female whereas
Little White Lies’ target audience is 25-35 and for the classes A, B and C1
which is considered middle class. This is because the Little White Lies is a
premium magazine so it is made to a high quality and the readers have high
expectations of the company. Because the magazine is made at such a high
quality, each one could be considered expensive when compared to other film
magazines. The average cost for a Little White Lies magazine is £5 whereas the
average for other film magazines is £2. Readers of Little White Lies don’t
throw the magazine away when they have finished reading it because each
magazine is themed with a unique art style that make each issue of the magazine
different. The language used in the review uses complex English but still
presents itself in a chatty format however they keep a serious tone to make the
points that they’re making about the film clear.
Working as a group, we managed to create a
review for our short film in the style of the Little White Lies magazine. The
main problem that we encountered during this process was using the complex
language like the review writers do for Little White Lies, this is because
nobody in our group was able to write at the degree level that the review
writers do. However, after some feedback we managed to fix some of the issues
and create a high quality review that would suit the target audience. We didn’t
give our film three 5 ratings as we do not believe that our film is perfect.
For anticipation we gave the film a 4, enjoyment a 3 and for in retrospect we
gave it a 3. We felt that these were accurate for our film and depicted the
level of our short film well. We made sure to keep the same layout that Little
White Lies uses to make the review even more similar, we made sure to use the
same font sizes, styles and colours as well.
No comments:
Post a Comment